After nearly four years in the North American app market, Loud Crow Interactive announced this morning that their suite of Beatrix Potter PopOut!™ digital storybook apps are now available to purchase across the pond in the United Kingdom. The titles, which include App Hall of Fame inductee PopOut!™ The Tale of Peter Rabbit, had previously been withheld from U.K. distribution until the appropriate British copyright laws had expired.
“Releasing the Beatrix Potter titles into the U.K. marks a special milestone for the company. The success of these apps in the North American market was what really cemented Loud Crow as a leading children’s app developer.”
– Calvin Wang, Founder & CEO
The release today includes three Beatrix Potter titles in the company’s classic PopOut!™ style:
- PopOut!™ The Tale of Peter Rabbit (iPad Hall of Fame, Children’s Technology Review Best App of 2010)
- PopOut!™ The Tale of Squirrel Nutkin (Kirkus Star Winner, Common Sense Media 5 Star Rating)
- PopOut!™ The Tale of Benjamin Bunny (Parents’ Choice Gold Award Winner)
The apps offer a new twist on some of Potter’s most beloved stories through the incorporation of touch, tap and swipe interactivity. As the name suggests, objects literally “pop out” from the screen, springing to life with every touch and tilt of the device. A treat for both your eyes and ears, the interactive stories boast background music and touch-activated sound effects. Never one to skimp on details, Loud Crow also included soft-spoken English narration to compliment dozens of original watercolor and ink illustrations.
Designed with little readers in mind, the PopOut!™ Beatrix Potter books feature a word highlighting tool that helps with word recognition and the development of pre-reading skills. When the app is set to “Read to me” mode the highlighting is triggered automatically. A quick tap to the word with your finger will have it re-pronounced.
“After four years, I can honestly say that these apps – their art style, interactivity and timeless stories – still strike a chord with me,” said Wang. “It’s a great feeling knowing we can now share these stories with a new generation of British readers.”
The PopOut!™ Beatrix Potter apps, along with Loud Crow’s latest app Release Busytown Mysteries, can now be purchased on all Apple iPad, iPhone and iPod devices via the Apple iTunes App Store.