It has been one-year since Boyton Moo Media & Loud Crow Interactive began their partnership to bring Sandra Boynton’s vibrant and fun board books to the digital medium. Their relationship has been a productive, creative and rewarding process in which both teams have learned together about the publishing industry and how it translates to the app world. On the eve of the release of their 4th collaboration, “Barnyard Dance!”, Loud Crow caught up with Sandra hoping to share some of the brilliance and insight they have experienced together with their fans:
Hi Sandra. Tell us, what’s new and exciting in the world of Sandra Boynton?
Stampeding frogs. I’ve just begun work on a western/country/bluegrass/whatnot album called Frog Trouble. I wouldn’t make this up.
In the past year you’ve gone digital, with 4 of your classics transforming to Digital Apps on the iPad. How has this experience been for you?
It’s been wild! If you think stampeding frogs is exciting, try ingenious Canadians. I sought out Loud Crow Interactive (from Vancouver and outer space) because they are simply the best of the best. In less than a year, fuelled by passion and coffee and joyful irrationality, we’ve collaborated intensively on these four award-winning bestselling apps. I’m so proud of these apps. Though not one of us has slept nor seen the sun.
What have been the challenges and rewards of taking your talents to the digital world?
My original background is theatre, so actually these tablet “stages” seem familiar and friendly to me, and the storyboarding process has followed pretty easily from the short films I’ve directed. Loud Crow has brought all their extraordinary tech and interactive design ingenuity into play, and my song writing/music-producing partner Mike Ford and I have happily taken on the narration and sound and music challenge. To me, this is collaboration at its most exhilarating.
Your latest App creation, Barnyard Dance!, has taken a more “musical” approach, how did you enjoy bringing an original song to a classic book?
I’ve loved doing all the apps, but I think this one may be the most natural fit. The app allows the opportunity for little kids to hear the text “called” square-dance-style, by the wonderful bluegrass musician John Stey of Skookil Exrpress. The narration is synched to a traditional hoedown soundtrack, which is the way I heard it in my mind when wrote it (twenty years ago!) And you can make all the animals dance and move in the various ways the text says: bounce with the bunny, strut with the duck, spin with the chickens and so on. SO much fun.
What are the things that you find most worthwhile in life?
My family, my friends, night, Rachmaninov’s Vespers, early Rock-and-Roll, Steve Martin, and Poco Dolce chocolate.